Luxury made for everyday living. Ashley Luxe places style in your hands and homes, inspiring your spaces with premium furnishings at a surprisingly practical price. Because beautiful design isn’t meant to be admired. It’s made to be lived.

I led the creative direction for the brand identity and launch campaign of Ashley Luxe. Ashley’s new luxury sub-brand rivals its competitors in style, but at less than half the price. This launch called for the perfect balance of aspiration and attainability.

Ashley Luxe tapped Hailee Steinfeld as it’s inaugural brand partner.